Multimedia for Higher Ed Recruitment

Telling a story with images and audio, if done well, is a compelling combination. Over the holidays I put together this piece.  My goals were modest, but the result is pleasing. I interviewed Berry College biology professor Dr. Martin Cipollini, then edited the audio tracks to create the story.  The images were from work I had done for Berry for a magazine article on the Longleaf Pine Project on the college’s 26,000 acre campus.

The key to utilizing this form of multimedia successfully is to keep it short and to the point. This is a powerful way to share an institutions strengths directly to their audience. I’m ready to start on the next one.


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