Playing Nice with Video for Admission Marketing

Northwestern virtual tour al shots from steve mason on Vimeo.

Working in tandem with Steve Mason’s Red Velocity film crew last month in MN. was a model for how motion and still imaging can collaborate.  But to be fair, Brian Maddox, Art Director with New City Media brought it all together.  The lighting the Red Velocity crew provided was so well done. I coat-tailed on some beautifully lit sets.

I’ve work with Brian on other projects, so when our pre-shoot correspondences did not contain specifics, I knew that I needed to be adaptable,  flexible and brilliant.   My early conversations with my new client made me confident that things would be fine.

The final results will be great, since New City Media really knows how to work all channels.  Nothing like a great website supported by relevant images that tell an institution’s story.

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