Last week I attended a program laying out strategies for modern marketing. I now have a Facebook account (FB) and the friends are flooding in. I need to back up a bit and explain: My motivation for the FB page was more out of obligation. I am the president of the Atlanta/SE chapter of the American Society of Media Photographers and the chapter now has a FB page.
The New York Times reported on Twitter today and there are some interesting findings. One of the great quotes: “It seems more, like, professional, and not something that a teenager would do,” said 16-year-old Miranda Grazier. “I think I might join when I’m older.” Wow, talk about putting the shoe on the other foot. So it isn’t the young and “tech-savvy” who are responsible for Twitter’s success.
This new information should make admissions marketers take a step back and re-examine their recruiting strategies. In the rush to fan out in all modern directions, are some of these platforms a waste of time? Most likely not, but to have confidence that the time and energy put into getting the message out is productive, it makes sense to review the trends from time to time.
My college daughter made me her FB friend! I hope she didn’t do it out of obligation.