Higher Ed. Marketing in Interspace

 

The idea of tapping into a prospective students Internet world to inform them of the value of a particular college or university is most likely a difficult and frustrating prospect.  My experience with “that place” is a far more rudimentary relationship than my 18 year-old. 

“Today the Internet is much more than esoteric discussion forums. It is a mass medium for defining who we are to ourselves and to others. Teenagers groom their MySpace profiles as intensely as their hair;…

 –The Trolls Among Us  By MATTATHIAS SCHWARTZ  –New York Times 8/3/08 –a great but disturbing story.

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