Paul O’Mara Higher Ed. Photography Blog

By: Paul O'Mara

Oct 07 2011

Tags: Admissions Marketing, Admissions Marketing Photography, Berry College, college admissions photography, college brochures, College campus photography, College Communications, college communications and marketing, college marketing, College recruitment, college search material, college search pieces, higer ed. photography, higher ed. internet marketing, Higher Ed. marketing, Paul O'Mara Digital, Paul O'Mara Photography, University Communication Photography, university marketing, Viewbook photography

Category: Admissions Marketing, Admissions Marketing Photography, Alumni Magazines, Berry College, Book of Majors, College campus photography, college search pieces, Higher Ed. marketing, Higher ed. Marketing Photography, Higher Ed. Photography, higher education, Institutional Branding, Mountain Day, Paul O'Mara, Uncategorized

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Aperture:	f/5.6
Focal Length:	32mm
ISO:	200
Shutter:	1/250 sec
Camera:	NIKON D300

The Grand March  is the crescendo of Mountain Day at Berry College, Mt Berry, GA.  More than half of the  student-body participated in the ceremony honoring the birthday of Martha Berry, founder of the 109 year old institution. I have been photographing the event for more than a decade, yet it still presents a fresh face every year.

Understanding the little things; the details often taken for granted is what I like the best about my work. In this crazy world of following the latest trend, don’t forget about roots. What attracts a student has more to do with accumulated history. It’s called a reputation.  How that history is honored in the present matters both to the institution and future members of that community.