Sewanee: The University of the South takes on Higher Ed Costs
By: Paul O'Mara
Tags: Admissions Marketing, Admissions Marketing Photography, College Communications, college communications and marketing, college marketing, College recruitment, college tuition, Education, Higher Ed. marketing, institutional communications, John McCardell, Malcolm Gladwell, Paul O'Mara Photography, Paul O'Mara Photography Multimedia, reduced tuition, university marketing
Category: Academic Websites, Admissions Marketing, Admissions Marketing Photography, College Social Marketing, higher ed tuition, Higher Ed. marketing, Higher ed. Marketing Photography, Institutional Branding, Paul O'Mara Photography Website, Paul O'Mara, Paul O'Mara Digital, sewanee: the university of the south, the new yorker, Uncategorized, University Branding
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Dr. John M. McCardell, Jr., Vice-Chancelor of Sewanee: The University of the South announced today that the University Board of Regents has approved a 10% REDUCTION in the cost of tuition and fees for 2011-12. That just takes my breath way.
Sewanee has been a client of mine for quite some time and I have always had the highest regard for the institution, but this just hits it out of the ballpark. McCardell has taken the air out of the higher ed tuition arms race. I work with some really fine institutions that provide a great, no, a really great education that are barely a blip on the radar of college rankings and McCardell has put this issue on the national radar.
The announcement dove-tails perfectly with Malcolm Gladwell’s article in the Feb. 14, 2011 issue of The New Yorker that takes on the college ranking “industry”. The buzz about rankings over time has become too appealing to ignore by both colleges and prospective students. What was once a piece of service journalism has become an institution unto itself and become a “system” for ranking higher Education. Gladwell has pealed back the judging criteria and found the faults. McCardell has seized on that inequity and is calling higher education’s hand. Thank you John!
Please look at this multimedia piece.
Update: My daughter, a junior at Sewanee is quoted in a Wall Street Journal story on the above
Update 02/18/11: Dr. McCardell, a q & a with the NYT
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about.me
Paul O'Mara
Paul O'Mara Photography and Multimedia
I partner with my clients; from developing a concept to delivering images. By providing a visual voice, I bring out the unique culture and personality every college and university possess. Many of my clients have been honored with recognition through their respective affiliations. In 2010 a client of mine, Berry College, was awarded top honors for re-branding by the CASE Circle of Excellence Award. I am also available for editorial and commercial assignment requests. Samples of my multimedia can be seen here .
Things about me that I will admit to:
- Lived in 5 different cities before my 14th birthday - Taken off in a jet from an aircraft carrier - Met Bob Hope, Ronald Regan, Tom Seleck, Christie Brinkley, Ernest Borgnine, John Travolta, Tami Wynette, Tim O'Brien, Chris Thiele(on an elevator), Olivia Newton-John(oh lord) and Bonnie Raitt and I think Serpico - Been a ski bum in Taos and a carpenter in New Orleans - Piloted the Delta Queen steamboat alone (for one mile) - Was a biology major (lab was fun) - Hitch hiked more than once - Had a date with the Queen of the Dalhart Rodeo - Hooked a bonefish on a fly - Never broken 80 in a round of golf - Flown in a crop duster - My wife did make me an honest man.
- He's just a man and he can't help it - Family motto
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