Last week I attended a program laying out strategies for modern marketing. I now have a Facebook account (FB) and the friends are flooding in. I need to back up a bit and explain: My motivation for the FB page was more out of obligation. I am the president of the Atlanta/SE chapter of the American Society of Media Photographers and the chapter now has a FB page.
The New York Times reported on Twitter today and there are some interesting findings. One of the great quotes: “It seems more, like, professional, and not something that a teenager would do,” said 16-year-old Miranda Grazier. “I think I might join when I’m older.” Wow, talk about putting the shoe on the other foot. So it isn’t the young and “tech-savvy” who are responsible for Twitter’s success.
This new information should make admissions marketers take a step back and re-examine their recruiting strategies. In the rush to fan out in all modern directions, are some of these platforms a waste of time? Most likely not, but to have confidence that the time and energy put into getting the message out is productive, it makes sense to review the trends from time to time.
My college daughter made me her FB friend! I hope she didn’t do it out of obligation.
Categories: Admissions Marketing · College Social Marketing · Higher ed. Marketing Photography · Institutional Branding · Paul O'Mara · Paul O'Mara Digital · college search pieces
Tagged: Admissions Marketing, Admissions Marketing Photography, college admissions photography, college communications and marketing, College recruitment, college search material, college search pieces, Education, Higher Ed. marketing, institutional communications, University Communication Photography
One aspect of a campus photo shooting that gets little mention is aerial photos. A well timed and executed aerial shoot can get some very strong imagery that tells a lot about the beauty of a campus.
Aerial shoots are not a cost prohibitive venture. They can be integrated into even a one day shooting schedule. Most private airfields and a good number of public airports have some form of flight service and the cost is quite reasonable for a small high-wing plane. A helicopter can also be used but it comes at a cost that is much higher, but the resulting images can be worth the additional expense.
At least once a year I’m called to do an aerial assignment. Interactive campus maps depend upon current aerial photos. If you plan correctly you can make both happen and get some real value for the effort.
The image above was taken from a small plane and is a keystone image for the institution. The clearing fog was the true bonus of this picture.
Paul O’Mara
Categories: Admissions Marketing · Admissions Marketing Photography · Alumni Magazines · Book of Majors · College Campus Aerial Photography · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Institutional Branding · Paul O'Mara · Paul O'Mara Digital · University Branding · Viewbook · Viewbook photography · college search pieces
Tagged: Admissions Marketing, Admissions Marketing Photography, Aerial Photography, college admissions photography, college architecture, college brochures, College Campus Aerial Photograph, College campus photography, college communications and marketing, college location photography, college marketing, College recruitment, college search material, college search pieces, higer ed. photography, Higher Ed. marketing, Higher ed. Marketing Photography, Higher Ed. Photography, University Communication Photography, university marketing, Viewbook photography
