A wonderful story on NPR last Saturday: Houston Community College has Global Appeal by Larry Abramson told a different story about the role of two-year institutions.
The Hope Scholarship has also played into higher demand for junior colleges. With the bar set so high at places like the University of Georgia, many pass through community colleges on their way to the more competitive flagship schools.
Marketing still plays a role. Rome, Ga. has a high concentration of health care workers and Georgia Highlands College is an important “supplier” . Their two year nursing program and dental hygiene provide a well trained workforce to area facilities.
Categories: Admissions Marketing · Admissions Marketing Photography · College campus photography · Community College Marketing · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Paul O'Mara Digital · Uncategorized
Tagged: Admissions Marketing, college admissions photography, College Communications, college communications and marketing, College recruitment, Higher Ed. marketing, Higher ed. Marketing Photography
Last week an external hard drive went bad. It just stopped. That darn thing only makes clicking sounds. Reflexively my mind started to do the mental inventory dance. There are a lot of important images on that drive.
As I stepped back to take stock of the loss, it began to sink in that my losses were minimal. Only the most recent shoot had not been backed up to DVD and I found those on compact flash cards in my camera and camera bag!
I wish I could tell you that I can just pick up and move forward. Something had slipped by me. My external drives have more than one purpose. They are the place where I transfer photos from my camera and organize a shoot. But it now is clear that I overlooked something. While archived, there are images that I manage for my website and blogs. These are sort of works in progress. I now realize that some consideration needs to be given to an “active archive”.
I spoke with a local institutional IT director about this and his thoughts were on a much grander scale. Archiving images seems small in comparison. Grade reports, schedules, student comments, faculty evaluations… This is just something that had not crossed my mind. Back-ups of everything are replicated on off-site servers and back-up tapes are stored in a safe-deposit box!
Hopefully you will take from this is that the images you store on your hard drives and servers can vanish. Photographers who treat archiving lightly tread on thin ice. Since my work is always at risk of failure, I have to assume that the same could be true for my clients.
Paul O’Mara
http://www.npr.org/templates/story/story.php?storyId=106483154
Categories: Admissions Marketing · Admissions Marketing Photography · College campus photography · Higher Ed. marketing · Higher ed. Marketing Photography · Image Archiving · Paul O'Mara · Paul O'Mara Digital · Uncategorized
Tagged: Admissions Marketing, College Communications, college communications and marketing, College Image Library, Digital Asset Management, institutional communications, Paul O'Mara Digital
