Paul O’Mara Higher Ed. Photography Blog

Entries from February 2009

New Admissions Marketing Photography Site is Live

February 12, 2009 · 1 Comment

New look and lots of new material to see on my newly launched website.

Paul O’Mara

photomara.com

Categories: Admissions Marketing · Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Paul O'Mara Digital · Search Pieces · Viewbook · Viewbook photography · college search pieces
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Wintertime Blues?

February 10, 2009 · Leave a Comment

Let’s keep up this winter theme. A lot of valuable and important photography projects can be undertaken while the weather is less than ideal.
I just finished a day shoot that was all interior work. We shot biology labs, business classes, studio art, video editing and dorm life– or if you prefer, residential life. That adds up to a lot of material that does not have to be squeezed into a traditional spring shoot.
It seems that the interior shots can be rushed, although unintentionally, during the “classic” spring shoot. Mostly I think it comes from the urge to take advantage of the fresh look of spring on a campus. Some dorm shots I have  done during “the season” work, but there usually is something more I want to see.
It is a cumulative effect shooting scenario. It’s spring, students have been hunkered down in their dorms. They work with you, but would really rather be outside and it’s usually later in the semester so many deadlines are looming.RC Winter 2009

In my opinion there is nothing wrong with shots of college students in sweaters.  Part of a student’s decision about of where they will ultimately attend college has in some part guided by the climate.  Some actually want to experience some snow!

Paul O’Mara

www.photomara.com

Categories: Admissions Marketing · Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Paul O'Mara Digital · Viewbook · Viewbook photography · college search pieces
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Here Come the Print Samples

February 2, 2009 · Leave a Comment

Higher Ed. Publications

This is a great time of year. I start getting copies of the projects I’ve worked on last year. It’s a thrill to see.  President’s Reports, Capital Campaign books, calendars and even a banner or two start popping up.   How my images are used is always interesting.  On average there are what I expect, but a few  shots that I just had “that feeling” about when I made them show up as centerpieces of a project.  That’s a boost I enjoy.  I’ve given more than asked and seeing them in a new piece is just the thing to get the new year off to a great start.

Paul O’Mara

www.photomara.com

Categories: Admissions Marketing · Admissions Marketing Photography · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Paul O'Mara · Viewbook photography · college search pieces
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