Entries from February 2009
New Admissions Marketing Photography Site is Live
February 12, 2009 · 1 Comment
Categories: Admissions Marketing · Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Paul O'Mara Digital · Search Pieces · Viewbook · Viewbook photography · college search pieces
Tagged: Admissions Marketing, Higher Ed. Photography, college search pieces, college brochures, college search material, college communications and marketing, Viewbook photography, college admissions photography, College recruitment, Higher Ed. marketing, Higher ed. Marketing Photography, College campus photography, university marketing
Wintertime Blues?
February 10, 2009 · Leave a Comment
Let’s keep up this winter theme. A lot of valuable and important photography projects can be undertaken while the weather is less than ideal.
I just finished a day shoot that was all interior work. We shot biology labs, business classes, studio art, video editing and dorm life– or if you prefer, residential life. That adds up to a lot of material that does not have to be squeezed into a traditional spring shoot.
It seems that the interior shots can be rushed, although unintentionally, during the “classic” spring shoot. Mostly I think it comes from the urge to take advantage of the fresh look of spring on a campus. Some dorm shots I have done during “the season” work, but there usually is something more I want to see.
It is a cumulative effect shooting scenario. It’s spring, students have been hunkered down in their dorms. They work with you, but would really rather be outside and it’s usually later in the semester so many deadlines are looming.
In my opinion there is nothing wrong with shots of college students in sweaters. Part of a student’s decision about of where they will ultimately attend college has in some part guided by the climate. Some actually want to experience some snow!
Paul O’Mara
www.photomara.com
Categories: Admissions Marketing · Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Paul O'Mara Digital · Viewbook · Viewbook photography · college search pieces
Tagged: Admissions Marketing, Viewbook, institutional communications, Book of Majors, Higher Ed. Photography, College Communications, Search Pieces, college search pieces, college brochures, college search material, college communications and marketing, Viewbook photography, college admissions photography, college location photography, college marketing, College recruitment, Higher Ed. marketing, Higher ed. Marketing Photography, College campus photography
Here Come the Print Samples
February 2, 2009 · Leave a Comment
This is a great time of year. I start getting copies of the projects I’ve worked on last year. It’s a thrill to see. President’s Reports, Capital Campaign books, calendars and even a banner or two start popping up. How my images are used is always interesting. On average there are what I expect, but a few shots that I just had “that feeling” about when I made them show up as centerpieces of a project. That’s a boost I enjoy. I’ve given more than asked and seeing them in a new piece is just the thing to get the new year off to a great start.
Paul O’Mara
Categories: Admissions Marketing · Admissions Marketing Photography · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Paul O'Mara · Viewbook photography · college search pieces
Tagged: Admissions Marketing, Admissions Marketing Photography, institutional communications, college brochures, college search material, college communications and marketing, Viewbook photography, college admissions photography, College recruitment, Higher Ed. marketing, Higher ed. Marketing Photography

