As a parent who just looked into the rearview mirror to see my daughter waving good-bye in front her dorm, I can now say I know how that feels. But in all honesty the sadness of her being away has been replaced with pride. She is thriving, growing and learning.
The reason I know all of this is because I just returned from a shoot at her school. As I reviewed the day’s work; environmental portraits for a capital campaign. I saw the reason for my optimistic reversal of emotion. All of the kids I photographed are just so comfortable in their skin. Proof that the right educational fit goes a long way towards starting a college student down a successful path.
This realization has reinforced my belief that showing an institution’s face and letting the images show the distinct personality are what makes a college or university a special place.
Categories: Admissions Marketing Photography · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Paul O'Mara Digital · Search Pieces · Viewbook · Viewbook photography
Tagged: Admissions Marketing, Admissions Marketing Photography, College Communications, higer ed. photography, college communications and marketing, Higher Ed. marketing, capital campaign
In the August 5, 2008 story in Business Week, (http://www.businessweek.com/bschools/content/aug2008/bs2008085_851921.htm ) part 2 in a series on the business of colleges, the author makes a very sound case for institutional branding and how it is being applied. This is something I have always done when I’m photographing on a college campus.
It has become a bit more specific now that taglines are being used in most college and university marketing plans. I am now hitting the campus with the goal of illustrating an idea which communicates the brand. Since I have always guided my work by bringing out the uniqueness and personality of an institution, the tagline has become a great aid. This also has been a tremendous benefit to admissions and communications offices. They have a more refined view of their needs. It frees them to conceptualize within the message.
But as the article states:”Colleges and universities will always be sprawling, consensus-building organizations whose very decentralized model is what makes them successful academically.” Now that is a well said statement and one which addresses the unique challenge of academic marketing.
Categories: Admissions Marketing · Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Higher ed. Marketing Photography · Paul O'Mara · Search Pieces · Viewbook · Viewbook photography · college search pieces
Tagged: Admissions Marketing, Admissions Marketing Photography, Viewbook photography, University Communication Photography, Higher Ed. marketing, university marketing
