I’m lost. I want to tie into the world of higher education marketing through the web and find a world so large and uncharted I hardly know where to begin.
Look I’ve been photographing institutions for 15 years and I thought I had a pretty good idea of what the needs were to do my work. I also photograph everything digital. Now, after recently Googling higher ed marketing, I’m lost. Social networking, twittering, wikkis, podcasting and the list goes on. All of this is a lot of “stuff”. I suppose from my perspective I want to understand where all of this leads. Is it a complex question that needs an answer or a simple question being made complex?
My first reaction is that just asking the above question should give me a hint but so far nothing. The goal is the same now as it was 10 years ago: Recruiting qualified and motivated students to an institution. I think I might want to ponder this and have more to say in the near future.
In the meantime, I’ll keep working my contacts and reading other opinions and see what’s out there.
www.photomara.com
Categories: Admissions Marketing · Admissions Marketing Photography · College campus photography · Higher Ed. Photography · Higher Ed. marketing · Search Pieces · Viewbook
Tagged: Admissions Marketing, Admissions Marketing Photography, Add new tag, Higher Ed. Photography, college search pieces, Higher Ed. marketing
When you hire a photographer who specializes in higher education, have a list of subject matter to be covered, by the time the project begins. But do leave some time in the schedule for unscripted shooting. It is amazing what great visual surprises come from an early morning or late afternoon walk across campus.
The message is the institution. The beauty of the campus, the success of the students and faculty, the culture of the college or university should be illustrated through the shoot. The temptation to “do it all” can lead to less relevant content. A solid idea of what you want to accomplish and a photographer who keeps their “radar” on is a strong combination.
Talk to the photographer about the institution then let them bring it to life. The limited time a photographer has on a campus should be viewed as an opportunity. Ultimately the institution will share the riches of the college or university with those interested. The photographer helps form the impression. If you choose someone experienced in higher education photography, you are likely to gain a partner who is determined to show the great qualities of the school.
Paul O’Mara
www.photomara.com
Categories: Admissions Marketing Photography · Book of Majors · College campus photography · Higher Ed. Photography · Paul O'Mara · Paul O'Mara Digital · Search Pieces · Viewbook · Viewbook photography
Tagged: Admissions Marketing Photography, Higher Ed. Photography, college search material, Viewbook photography, college location photography, college marketing, College recruitment
